Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
It’s Not A Book, It’s A Brochure!
If you been following some of the posts here, you would have noticed that I have been promoting my new book, “101 Branding Tips.” (Shameless plug) What you may not know is that I, under […]
10 Things I Hate About Branding
ONE:
Frankly it takes a lot of work to stay on top of my brand. If only I could just push a button like the Staples “Easy Button” ( which I have on my desk). I hate that […]
101 Branding Tips Book Signing Tomorrow!
Share this with any friends who are in business.
I have a 101 Branding Tips book signing TOMORROW – FRIDAY (Oct 26) University of Windsor Small Business Centre opening. The Centre is giving away a free book every half […]
Watch ALL the Superbowl Ads In One Place!
Advertising Age has assembled ALL of yesterday’s Super Bowl XLIV ads in one resource on their website for your viewing pleasure. I didn’t realize there were so many of them. ENJOY!
