It’s time your brand got out from behind that inspiring advertising slogan and actually stand for something. A large part (and I would argue) the most important part of your brand is your positioning. Where can your brand take the high […]
1) Don’t hand out a business card unless asked for one.
2) Get involved in committees. It provides the opportunity of showing your value.
3) Sit at a different location at each meeting. People are a creature of […]
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a regular push mower. I was prepared […]