Positioning Is King!
Online and off, one the most important services I am often engaged to perform is the development of a positioning strategy for small to medium size businesses.
A positioning strategy is not simply a cleaver slogan but a powerful […]
Is Social Santa coming down your chimney this year?
Has SME’s (small to medium enterprises) taken up the social networking banner? I’m coming off one of my branding projects and as part of the research we asked the brand customers if they use Facebook, Linkedin, Twitter or […]
How To Release Your Brand
So many businesses around us pay very little attention to their brands. Some are under the illusion that to have a brand is a question of choice. As some have said to me, “Ed, I’m not ready for […]
Santa Brand!
Another great brand move is acknowledging your customers and advocates at Christmas. Ending the year on a high note is very motivating while you’re moving into a new period. Looking back over the year appreciating those who saw […]
Time Marches On
I imagine you’re like me and are amazed that Christmas is right around the corner. In the past year have you been able to raise your brand awareness? Has you brand gotten stronger? I look back and can see clearly how my […]
Are Values The Foundation Or The Roof?
I am in the middle of a discussion among branding professionals on the subject of brand values and when they should be established. My belief is that they must begin any branding initiative. The opposing view was […]
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Slim Down For Success!
When your company goes to market are you doing it with messaging that spells out all the many services you perform? Is your marketing the king of the bullet point? I admit it certainly is tempting […]
Is Your Business Leary Of Facebook?
I’ll admit it – I’m not a fan of Facebook for business. I’d much rather Linkedin. At Linkedin, it “thinks” like a business environment. Everything is geared to making that connection and sale. Facebook, is way too personal for me. I really […]
