10 Networking Tips I live By!
1) Don’t hand out a business card unless asked for one.
2) Get involved in committees. It provides the opportunity of showing your value.
3) Sit at a different location at each meeting. People are a creature of […]
Claim It! Own It! Now Promote It!
It’s time your brand got out from behind that inspiring advertising slogan and actually stand for something. A large part (and I would argue) the most important part of your brand is your positioning. Where can your brand take the high […]
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a […]
Deere To Your Heart Branding
When I moved into this neighbourhood 12 years ago, the neighbours all told me the riding mower I had to buy was a Deere. I had come from the city and I only ever owned a regular push mower. I was prepared […]
What’s Your Success With Social Media Been?
Social media – we read about how powerful it is, but I want to know what the reality is on the ground. Are you seeing any leads from social to speak of? Myself I see success with […]
What’s Your Success With Social Media Been?
We read about how powerful it is but I want to know what the reality is on the ground. Are you seeing any leads from social to speak of? Myself I see success with blogging and […]
How To Make Blog Reading Work For You
Even before I sat down to write this blog post, I was out in the blogosphere reading other people’s blogs. This is something I have done most every night for the past five or […]
How To Make Blog Reading Work For You
Even before I sat down to write this blog post, I was out in the blogosphere reading other people’s blogs. This is something I have done most every night for the past five or six years […]
A Simple Observation
Over time I have developed a bias regarding email addresses. As you can imagine, I get my share of subscribers and un-subscribers to my lists. When ever any of these actions happen, if the person has a generic address such […]
Top 10 Brands That Stopped Being Cool
Let’s face it: America’s fickle. We change our minds about products as fast as we can tweet about them, so what’s cool today may not be as alluring tomorrow. This makes life hard for marketing directors since brands can lose favor with the public […]
