I was discussing the subject of cause marketing with a peer recently. Cause marketing is a nice fit for today’s socially conscious world. For the agency that facilitates it, it makes it easier to generate leads. It’s a 2-part exercise. On one hand, […]
-
Cause Marketing – a socially responsible revenue stream
Cause Marketing – a socially responsible revenue stream
-
Do You Know The Perception of Your Brand?
Do You Know The Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry […]
-
How Brand Leaders Can Be Brand Losers
How Brand Leaders Can Be Brand Losers
Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
-
Pick Up the Phone
Pick Up the Phone
By: John McGee, CEO of OptifiNow
If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method of communicating and now […]
