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My self-investment = self-confidence rant!
My self-investment = self-confidence rant!
I’m always trying to find ways to improve on what I do. I do a lot of reading, I reach out to people. I’m continually looking for great opportunities to get my message out there. I recently launched my new website that I had […]
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There’s No Branding Off Switch
There’s No Branding Off Switch
If you know anything about branding you have to know that it exists whether you desire it or not. From its inception, a brand grows and develops. At every touch-point, your brand is evolving. It changes according to its culture and values. It reacts […]
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How To Use Public Speaking As A Lead Generator
How To Use Public Speaking As A Lead Generator
Public speaking is a great way to build awareness for your brand, generate leads and increase your expert profile.
Public speaking is not a natural thing to do. Standing in front of groups of strangers is enough for some people to lose their cookies. I […]
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Say What?
Say What?
What is the conversation between your brand and your prospective customers? What is your brand telling them about you and your company? What ever their perception of you is it’s the first indication of what that story is. Having a Linkedin profile recommendation is […]
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5 Steps To The Motherlode!
5 Steps To The Motherlode!
That next telephone call or email could be the mother lode of opportunities. If you’re anything like myself, you’re fiercely proud of what you’ve accomplished to date. The relationships built over the years have not only delivered happy customers but rewarding business friends that […]
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Five Ways To Brand Like The Fortune 500’s
Five Ways To Brand Like The Fortune 500’s
Branding can be daunting at the best of times. As small to medium size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like myself, you’re constantly educating yourself on ways to […]
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Gawd Brand It!! Do As I Say Not As I Do!
Gawd Brand It!! Do As I Say Not As I Do!
I came across an interesting article today that smacks the face of good branding. It speaks to authenticity. Colby Sambrotto, the founder of ‘for sale by owner’ recently sold his home through a real estate owner. He even paid full commission. What does that […]
Is Your Brand Image Up To The Challenges To Come?
Your brand image is the face of your brand. It is the first thing your target audience sees when first introduced to you. What do you suppose goes through their mind when they see your brand […]
How to Benefit From A Cohesive Brand Strategy
An interesting brand strategy to me has always been putting the owner’s persona front and center. Make them the face and voice of the brand. Everything we read today speaks to the relationships we build with customers. Make ’em smile when they see you […]
The 10 most profitable Google Feed Optimizations
Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are beginning to realize that the profitability of their Product Listing Ads depends on the quality of their product feed.
What are […]
