A customer is aware of your brand from their first exposure to anything associated with you. Waiting at a light, they may glance at your logo on a vehicle. Working the room at a networking event, they may receive one of your cards […]
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Branding For Start-ups
Branding For Start-ups
What is your brand?
Your brand is your reputation.
It’s the perception on the street or in your marketplace. It’s us right now, sizing each other up. What you think of the person sitting next to you is their brand and […]
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The Brand Tragedy of Dirty Crude Oil
The Brand Tragedy of Dirty Crude Oil
President Obama said “Shipping dirtier crude oil into our country would not increase America’s energy security.” during a press conference turning down the Keystone pipeline project. Besides the obvious disappointment experienced by our friends out west, […]
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27 Benefits of Branding Your Company
27 Benefits of Branding Your Company
• You benefit from a clearer understanding of what your brand is
A lot of businesses currently believe that a brand is a logo and their marketing materials. Where as the truth is that a brand is their reputation. It’s the perception on the street […]
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Re-Brand with Strategy FOLLOWED by Visuals
Re-Brand with Strategy FOLLOWED by Visuals
Let’s assume it’s time to rebrand your company. You came to this conclusion after coming to the realization that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do?
Now it’s time […]
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Old School Sales Techniques Can Still Reap Benefits
Old School Sales Techniques Can Still Reap Benefits
By: John McGee, CEO of OptifiNow
Get Chummy
If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and […]
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Can a Slogan Make You Buy?
Can a Slogan Make You Buy?
First I’m going to pose an exercise, then I want to discuss.
“Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down the item next to their slogan. DON’T look them […]
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Do Lunch or Coffee
Do Lunch or Coffee
By: John McGee, CEO of OptifiNow
If your prospect does not have time to fit in an offsite meeting, offer to stop by a local restaurant to pick up to-go orders and bring them to the office with you to save time. If you are […]
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Pick Up the Phone
Pick Up the Phone
By: John McGee, CEO of OptifiNow
If emails, tweets, direct mailings and other outreach are not working to convert a lead already in the pipeline it may be time to pick up the phone. It used to be the only method of communicating and now […]
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A Great Branding Read in Star Brands.
A Great Branding Read in Star Brands.
Star Brands by Carolina Rogoll.
I’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read […]
