Monthly Archives: June 2015

  • MUG
    Do Lunch or Coffee Do Lunch or Coffee

    Do Lunch or Coffee

Do Lunch or Coffee

By: John McGee, CEO of OptifiNow

If your prospect does not have time to fit in an offsite meeting, offer to stop by a local restaurant to pick up to-go orders and bring them to the office with you to save time. If you are […]

  • Brand Consulting Ed Roach Branding Experts
    Get Chummy Get Chummy

    Get Chummy

Get Chummy

By: John McGee, CEO

If there is a key decision maker who will be the one to determine if you make a successful sale or not, take the time to get to know that person. Research the individual’s social media presence and find […]

  • talking
    Old School Sales Techniques Can Still Reap Benefits Old School Sales Techniques Can Still Reap Benefits

    Old School Sales Techniques Can Still Reap Benefits

Old School Sales Techniques Can Still Reap Benefits

By: John McGee, CEO of OptifiNow

While it can almost be guaranteed that you will not purchase a vacuum cleaner from a traveling salesman at your front door any time soon, in many businesses traveling sales is still a necessary business function, particularly in the […]

  • confused
    Why Branding and Sales Promotion are Not Interchangeable Why Branding and Sales Promotion are Not Interchangeable

    Why Branding and Sales Promotion are Not Interchangeable

Why Branding and Sales Promotion are Not Interchangeable

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those those of us who specialize in branding, a brand could […]