Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
How Brand Leaders Can Be Brand Losers
By Ed Roach|February 28th, 2016|101 branding tips, 24/7, 2d barcodes, 3d barcodes, acoustic branding, advertising, advertising age, advertising agency, bran positioning, brand, brand awareness, brand booster 21, brand called you, brand coaches, brand coaching, brand consultants, brand consulting, brand essence, brand icon, brand image, brand logo, brand management, brand ohio, brand positioning, Brand Power|2 Comments
It’s Not A Book, It’s A Brochure!
If you been following some of the posts here, you would have noticed that I have been promoting my new book, “101 Branding Tips.” (Shameless plug) What you may not know is that I, under […]
By Ed Roach|November 17th, 2012|101 branding tips, 2d barcodes, acoustic branding, advertising age, advertising agency, bold idea, branding expert, branding tips|0 Comments
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