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How Trump, trumps his competitors
How Trump, trumps his competitors
Given the opportunity, it would be great if you could define your competition. That is, to plant negatives that resonate with the customer and allow you to own that space. That’s exactly what Donald Trump has done with his adversaries. When he called […]
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How To Engage In Content Marketing Like the Big Boys Do
How To Engage In Content Marketing Like the Big Boys Do
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough […]
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Do You Know The Perception of Your Brand?
Do You Know The Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry […]
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How Brand Leaders Can Be Brand Losers
How Brand Leaders Can Be Brand Losers
Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you […]
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How To Draw In The World To Your Brand
How To Draw In The World To Your Brand
If you own a business then you should be engaged in what the marketing savy call in-bound marketing. That in layman’s terms is drawing customers in to you. The major part of my marketing is exactly this strategy. What I am doing here […]
A logo is not just words, an icon, or color. It tells a story about your company, presenting your brand worldwide. Creating a logo is a challenging task which requires profound knowledge both of marketing and specific features of your brand’s business.
Every day we […]
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How to position yourself as a branding expert webinar
How to position yourself as a branding expert webinar
If you’re a graphic designer you could benefit from our latest in a series of branding webinars. This thursday, February 11 at 2:00 EST Brand Academy is presenting “How to position yourself as a branding expert.” Register here: http://bit.ly/1O1QiSQ If you […]
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5 Customer Service Tips for Smaller Businesses
5 Customer Service Tips for Smaller Businesses
Guest Poster: Consumer Affairs for Brands
Customer service is all about responsiveness, and small businesses face a special challenge when monitoring and responding to customer reviews. Often each employee in a small company does several jobs at once, so they can […]
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Your Brand Theater
Your Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely […]
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How To Win The Hearts and Minds of your Customer?
How To Win The Hearts and Minds of your Customer?
A customer is aware of your brand from their first exposure to anything associated with you. Waiting at a light, they may glance at your logo on a vehicle. Working the room at a networking event, they may receive one of your cards […]
